Carlos M C Pereira — Social Celebration

Graduation year — 2022

Email — carlos.pereira@the-LSA.org

Instagram — @cp.works

Tutors — Hannah Lawson & Maurizio Mucciola

Location — The ‘New’ Truman Brewery, Brick Lane, Tower Hamlets

Size — 2,800sqm

Objective —

Social Celebration aims to unite two very different demographics of people, the Bangladeshi Community, and the Young Creative ‘Hipsters’, by celebrating their cultures and creating shared spaces where the two can come together to collaborate and grow as a community.

Motivation —

Social Celebration challenges the urgent need to respond to the social cleansing occurring in Tower Hamlets, more specifically Brick Lane and the Spitalfields area. A part of London once considered the most important Asian community outside of Asia is now being torn down to make way for large cooperate offices and whitewashed retail.

Strategy —

The ‘Old’ Truman Brewery site has the potential to be a catalyst for this change in the city. Sitting at the heart of brick lane it is crucial that it positively responds to the crisis at hand. The redevelopment of Elys Yard and the transformation of the large Data Centre currently on-site will enable the site to work much harder for its community and have a positive impact in the surrounding area.

‘A Bridge between Craft and Theater’ aims to utilise the skills and interests of both groups to bring them together. Celebrating the rich fabric history of the area and the importance of fashion and craft to both groups.

Impact —

All Architecture must have one main core driver for all design decisions, the people who will experience it! Social Celebration becomes a space where the creativity and self-expression of the local community is brought to light and exhibited for all to enjoy. A true space for all, creating architecture that celebrates cultural richness and history rather than bulldozing it.